760AM KGU Broadcast Live with Alan Rudo

The Future of Mobile Shopping. Tech Talk Hawaii, featured founder Alan Rudo of CheckSavvy, on the Friday broadcast. Host Attila Seress and Alan discussed a new report released December 31, 2012 by eMarketer.

According to eMarkerter: "When a GfK Roper (http://www.gfkamerica.com/index.en.html) poll conducted for agency SapientNitro (http://www.sapient.com/en-us/sapientnitro.html) asked smartphone owners how they used their devices for holiday shopping, higher percentages said yes to every activity queried than did so last year. More than eight in 10 smartphone owners researched and browsed for products on their phone, up 15 percentage points from 2011, and nearly three-quarters bought something via mobile, up 19 percentage points."

Attila and Alan discussed four key segments including: In-store mobile activities, what this means for Hawaii merchants, the security risks and downside; the future of mobile shopping transactions and what CheckSavvy offers.

The trends show people are researching the products and prices of competitors, looking for mobile coupons and retail offers, using QR codes to find product info and using GPS to find locations. Mobile shopping is growing.


According to the report, "The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%. Spending doubled in the Middle East and Africa, from a very small base, while growth in the rest of the world’s regions was below average. In Asia-Pacific, spending was up a comparatively small 40%. In emerging markets, however, growth was booming. Mobile ad spending in China was up 138%, and Indonesia and India each enjoyed 110% growth rates."

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This represent an exciting time for CheckSavvy for enabling tools.

A look behind the studios

Thank you Think Tech Hawaii for the invitation.

For more information contact:

Alan Rudo
CheckSavvy, Inc.
2800 Woodlawn Drive, Suite 101,
Honolulu, HI 96822